Starting a business is a labor of love, not a play for money. Most entrepreneurs have a desire to build something that will be of value to the world, not a desire to build something the world will give value to.

Unfortunately, many small businesses fail to achieve any sense of value or success. Sometimes this is the fault of a struggling economy or poor market conditions, but sometimes it’s the fault of poor planning.

Innovative and insightful use of financial tools can be enough to protect your business from life’s “what ifs”. Life insurance can be used to help with more protection against the unexpected – it can help enhance your ability to reach your dream for the future. The benefit provided by a life insurance policy can be used to build relationships with key contributors in your organization and retain their experience, which is a critical component of your success.

You built your business to be a source of value, now is the time to review the financial tools that can help provide further enrichment. There are ways to financially incent your most important employees that are tax advantaged but do not fall within ERISA guidelines. Call today if you’re ready to utilize them!